Year
2024
Client
Clay Hepler — Landman
Category
Real Estate · Funnel · Email · Ads · CRM
Product Duration
18 months · Ongoing
The first thing we built was the revenue engine. A complete webinar-to-sale funnel using GoHighLevel, Zapier, and Claude API — ads driving traffic to a registration page, automated email and SMS sequences warming leads up, a live webinar converting them, and a follow-up system chasing every no-show and undecided. Three webinar cycles later: $25,249 in total revenue on $6,288 in ad spend. 4.01× ROAS. $8.43 blended cost per lead. 15 high-ticket sales closed at a 30% closing rate. Individual deals ranging from $20K to $28K.
We built and grew the Landman Community on Skool from zero to 996 members — approaching 1,000 in a free community growing at 15% week over week. The community became Clay's warm audience engine — the place where leads lived between launches, where trust compounded, and where new buyers came from consistently. Every piece of content, every webinar, every challenge funneled people back into the community.
We built and managed Clay's full email operation on Kit (ConvertKit). The list grew from 2,500 to 3,957 subscribers over the engagement period. 85,654 emails sent in 90 days. 32.15% open rate — well above industry average for the coaching niche. Weekly newsletters, launch sequences, webinar reminders, post-event follow-ups, re-engagement campaigns. Every email written in Clay's voice, every sequence built to move people toward the next step in the funnel.
Eighteen months. One client. One operator running the whole thing — content, funnels, email, ads, community, webinars, challenges, and automation. This is what it looks like when marketing stops being a collection of disconnected tasks and becomes a real system built to grow a brand and generate revenue every single week.
