LUCHA | LUXURY VACATION RENTALS

LUCHA | LUXURY VACATION RENTALS

LUCHA | LUXURY VACATION RENTALS

Built the entire brand, website, and marketing system from scratch for a luxury vacation rental company — replacing Airbnb dependency with direct bookings.

Built the entire brand, website, and marketing system from scratch for a luxury vacation rental company — replacing Airbnb dependency with direct bookings.

Built the entire brand, website, and marketing system from scratch for a luxury vacation rental company — replacing Airbnb dependency with direct bookings.

Year

2024

Client

Olivier Engelen & Casper Van Beek — LUCHA

Category

Luxury Hospitality · Brand · Web · Social · Email

Product Duration

12 months · Ongoing
Research
Research

Researched the luxury vacation rental market in Aruba, direct-booking psychology, and what makes travelers trust a brand over Airbnb.

Design
Design

Designed the Wix booking platform, newsletter templates, and Instagram grid direction to feel like a boutique hospitality brand, not a listing page.

Development
Development

Built the direct booking engine, giveaway campaign funnel, and ad creative pipeline — reducing dependence on third-party platforms.

Concept
Concept

A brand travelers book directly, not through Airbnb. 492 giveaway leads, 180K-view reels, and $15K/month in direct bookings.



Newsletter managements, ad visuals design, content creation turned into ad visuals, social media managements, lead generations systems, lead nurturing systems, content strategy, marketing automations, and more.

See more Leon's work

Landman — Clay Hepler

Real Estate · Funnel · Email · Ads · CRM

Landman — Clay Hepler

Real Estate · Funnel · Email · Ads · CRM

03

//FAQ

Concerns

Frequently

Asked Questions

01

What do you charge?

04

What does the first 90 days working with you look like?

05

Do I need to invest in ads to grow?

06

Do you work alone or bring in a team?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What do you charge?

04

What does the first 90 days working with you look like?

05

Do I need to invest in ads to grow?

06

Do you work alone or bring in a team?

//FAQ

Concerns

Frequently

Asked Question

What do you charge?
What does the first 90 days working with you look like?
Do I need to invest in ads to grow?
Do you work alone or bring in a team?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What do you charge?

04

What does the first 90 days working with you look like?

05

Do I need to invest in ads to grow?

06

Do you work alone or bring in a team?

Let’S WORK

TOGETHER

CONTACT NOW

BASED LATAM,

WOLRDWIDE

Digital marketer

7+ years expertise

SENIOR DIGITAL MARKETER WITH 7+ YEARS OF EXPERIENCE HELPING COACHES, CREATORS, ENTREPRENEURS, AND BRANDS TURN CONTENT INTO QUALIFIED LEADS.

Let’S WORK

TOGETHER

CONTACT NOW

BASED LATAM,

WOLRDWIDE

Digital marketer

7+ years expertise

SENIOR DIGITAL MARKETER WITH 7+ YEARS OF EXPERIENCE HELPING COACHES, CREATORS, ENTREPRENEURS, AND BRANDS TURN CONTENT INTO QUALIFIED LEADS.

Let’S WORK

TOGETHER

CONTACT NOW
TRAVELING ACROSS LATAM, I AM AN INNOVATIVE MARKETER AND DIGITAL FUNNEL BUILDER. MY PASSION FOR ENTREPRENEURSHIP, artificial intelligence, AND funnels IS EVIDENT IN MY WORK.

Let’S WORK

TOGETHER

CONTACT NOW

BASED LATAM,

WOLRDWIDE

Digital marketer

7+ years expertise

TRAVELING ACROSS LATAM, I AM AN INNOVATIVE MARKETER AND DIGITAL FUNNEL BUILDER. MY PASSION FOR ENTREPRENEURSHIP, artificial intelligence, AND funnels IS EVIDENT IN MY WORK.

USE FOR FREE